General Topics

Financial Literacy for Kids: Why Starting Early Matters

Financial Literacy for Kids: Why Starting Early Matters

By Andrew Mason, CFP®, AIF®   When families come to us at American Trust Wealth, they are often thinking about retirement, building wealth or leaving a legacy. Our individual investor services cover everything from retirement planning to investment management,...

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Overcoming the Primal Panic of Volatile Markets

Overcoming the Primal Panic of Volatile Markets

When markets suddenly lurch lower, the flicker of red on a screen is more than a financial read-out. It is an emotional siren. Prospect theory, the landmark work of Daniel Kahneman and Amos Tversky, explains the first half of that reaction. We anchor every outcome to...

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Who Tells Your Story? A Legacy Beyond Wealth

Who Tells Your Story? A Legacy Beyond Wealth

At the end of Lin-Manuel Miranda’s hit musical Hamilton, the final song asks a question that lingers long after the curtain falls: “Who lives, who dies, who tells your story?” After two and a half hours chronicling ambition, revolution, sacrifice, and achievement, the...

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Spring Cleaning and Document Retention

Spring Cleaning and Document Retention

Springtime is usually a busy season and one of my favorite times of the year. The cold, short days of winter finally give way to more sunshine, longer days and a lovely “spring green” that beckons the call of lawnmowers. For some, this time of year means spring...

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Safe at Home: Avoiding Costly Errors When Markets Get Wild

Safe at Home: Avoiding Costly Errors When Markets Get Wild

As the Major League Baseball season takes swing—with ballparks buzzing, gloves snapping, and the unmistakable scent of pine tar in the spring air—it’s a fresh reminder of just how much America’s pastime can teach us about discipline, strategy, and timing. Baseball,...

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