General Topics

Financial Literacy for Kids: Why Starting Early Matters

Financial Literacy for Kids: Why Starting Early Matters

By Andrew Mason, CFP®, AIF®   When families come to us at American Trust Wealth, they are often thinking about retirement, building wealth or leaving a legacy. Our individual investor services cover everything from retirement planning to investment management,...

read more
Overcoming the Primal Panic of Volatile Markets

Overcoming the Primal Panic of Volatile Markets

When markets suddenly lurch lower, the flicker of red on a screen is more than a financial read-out. It is an emotional siren. Prospect theory, the landmark work of Daniel Kahneman and Amos Tversky, explains the first half of that reaction. We anchor every outcome to...

read more
Who Tells Your Story? A Legacy Beyond Wealth

Who Tells Your Story? A Legacy Beyond Wealth

At the end of Lin-Manuel Miranda’s hit musical Hamilton, the final song asks a question that lingers long after the curtain falls: “Who lives, who dies, who tells your story?” After two and a half hours chronicling ambition, revolution, sacrifice, and achievement, the...

read more
Spring Cleaning and Document Retention

Spring Cleaning and Document Retention

Springtime is usually a busy season and one of my favorite times of the year. The cold, short days of winter finally give way to more sunshine, longer days and a lovely “spring green” that beckons the call of lawnmowers. For some, this time of year means spring...

read more