At American Trust Wealth, we believe the path to financial confidence begins early. One of the most valuable lessons you can teach your children is how to build and maintain good credit. Establishing healthy credit habits when they’re young can set them up for...
General Topics
Protecting Your Family from the Rise of Child Identity Theft: A Guide for Parents
At American Trust Wealth, our commitment goes beyond managing wealth — we also work to help preserve your family’s long-term financial security. That means staying ahead of emerging threats and hidden financial risks like minor identity theft. It may come as a...
Financial Literacy for Kids: Why Starting Early Matters
By Andrew Mason, CFP®, AIF® When families come to us at American Trust Wealth, they are often thinking about retirement, building wealth or leaving a legacy. Our individual investor services cover everything from retirement planning to investment management,...
Overcoming the Primal Panic of Volatile Markets
When markets suddenly lurch lower, the flicker of red on a screen is more than a financial read-out. It is an emotional siren. Prospect theory, the landmark work of Daniel Kahneman and Amos Tversky, explains the first half of that reaction. We anchor every outcome to...
National Financial Freedom Day: Strengthen Your Path to Financial Independence
As we celebrate National Financial Freedom Day on July 1, we at American Trust Wealth invite you to pause and reflect. This is a moment to consider not only the concept of financial independence but also your personal progress toward achieving it. At its core,...
Who Tells Your Story? A Legacy Beyond Wealth
At the end of Lin-Manuel Miranda’s hit musical Hamilton, the final song asks a question that lingers long after the curtain falls: “Who lives, who dies, who tells your story?” After two and a half hours chronicling ambition, revolution, sacrifice, and achievement, the...
Planning with Clarity: 8 Practical Steps to Prepare Your Family for What’s Next
Introduction: Clarity Doesn’t Have to Be Complicated No matter how much wealth you’ve built, one of the most valuable things you can leave your loved ones is clarity. Yet, conversations about what happens after you’re gone...
Why Financial Planning for Families Starts with Early Investing and Guidance
Building long-term financial security begins with one key habit: starting early. Whether you’re setting up regular investments or seeking trusted financial advice, the sooner you start, the greater the impact. While these strategies benefit your own future, they...
Market Volatility – Like Spring Weather, Unpredictable but Not Unexpected
As we are in the middle of spring, we’re reminded that weather during this season can often be wildly unpredictable. Beautiful sunny days can give way to sudden cold snaps or violent thunderstorms overnight, frequently with blue skies returning the very next day. It...
Spring Cleaning and Document Retention
Springtime is usually a busy season and one of my favorite times of the year. The cold, short days of winter finally give way to more sunshine, longer days and a lovely “spring green” that beckons the call of lawnmowers. For some, this time of year means spring...










