New Year’s Day is widely considered the most celebrated holiday around the world as people, universally, find commonality in looking forward to a fresh start and new beginnings. New Year’s festivities find their roots going back...
General Topics
American Trust Wealth Announces New Office Location
Newly renovated space on Harrodsburg Road was designed with clients in mind American Trust Wealth has transitioned to a brand-new office space – right next door to their previous location on the corner of Harrodsburg Road and Alexandria Drive. The new office...
The Metamorphosis of Financial Landscapes
"The Metamorphosis," written by Franz Kafka, is a profound and unsettling tale that begins with its protagonist, Gregor Samsa, awaking to find himself transformed into a large, grotesque insect-like creature. Gregor, initially bewildered and disoriented, tries to...
Fiduciary Excellence 101: Best Practices for Committee Success
[This is the first post in a multi-part blog series that will cover best practices for committees that have fiduciary responsibility. The series will focus on the foundation of good governance from both an “art” and “science” perspective.] Good governance is...
Giving Tuesday
Giving Tuesday is coming up and I’d really like to help those in need. The holidays can be a difficult time for many, and I think this is a great time to consider the ways I can give back. My question is, are there any strategies I should be using when it comes to...
American Trust Wealth Launches Mobile App, Client Portal
American Trust Wealth has announced the launch of a new mobile app and client portal, as well as enhancements to its AmericanTrustWealth.com website to provide its clients with unprecedented access to market intelligence and portfolio insight, anytime, anywhere....
Real Results in a Digital World
Recently, I came across the idea of Financial Abstraction: the notion that as money becomes more of an idea and less tangible, it changes the way we interact with it on a regular basis. Adam Carroll, an internationally recognized financial literacy expert, discusses...
How can I be a champion investor?
What an exciting time for racing fans! Breeders’ Cup is back at Keeneland and I am ready to join the world’s best. Do you have any financial strategies on how to be a champion investor at the track? It’s definitely more fun than traditional investing in my book! You...
Dancing Gorillas and The Quest for Attentive Excellence
In a complex world, the nuances of focus and attention strongly influence success and failure. The iconic ‘Invisible Gorilla’ experiment, conducted by Harvard researchers Christopher Chabris and Daniel Simons in 1999, offers a compelling demonstration of this idea....
What Stock Market? We’ve Got Lots To Discuss
It is quite normal for investors to occasionally check the balance of their investment accounts. After all, that balance is often the result of a lifetime spent working hard, saving well and delayed gratification; and can serve as a good barometer for financial...









