Alan Gross

American Trust Wealth Announces New Office Location 

American Trust Wealth Announces New Office Location 

Newly renovated space on Harrodsburg Road was designed with clients in mind  American Trust Wealth has transitioned to a brand-new office space – right next door to their previous location on the corner of Harrodsburg Road and Alexandria Drive. The new office...

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The Metamorphosis of Financial Landscapes

The Metamorphosis of Financial Landscapes

"The Metamorphosis," written by Franz Kafka, is a profound and unsettling tale that begins with its protagonist, Gregor Samsa, awaking to find himself transformed into a large, grotesque insect-like creature. Gregor, initially bewildered and disoriented, tries to...

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Giving Tuesday

Giving Tuesday

Giving Tuesday is coming up and I’d really like to help those in need. The holidays can be a difficult time for many, and I think this is a great time to consider the ways I can give back. My question is, are there any strategies I should be using when it comes to...

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Real Results in a Digital World

Real Results in a Digital World

Recently, I came across the idea of Financial Abstraction: the notion that as money becomes more of an idea and less tangible, it changes the way we interact with it on a regular basis. Adam Carroll, an internationally recognized financial literacy expert, discusses...

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How can I be a champion investor?

How can I be a champion investor?

What an exciting time for racing fans! Breeders’ Cup is back at Keeneland and I am ready to join the world’s best. Do you have any financial strategies on how to be a champion investor at the track? It’s definitely more fun than traditional investing in my book! You...

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Dancing Gorillas and The Quest for Attentive Excellence

Dancing Gorillas and The Quest for Attentive Excellence

In a complex world, the nuances of focus and attention strongly influence success and failure. The iconic ‘Invisible Gorilla’ experiment, conducted by Harvard researchers Christopher Chabris and Daniel Simons in 1999, offers a compelling demonstration of this idea....

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What Stock Market?  We’ve Got Lots To Discuss

What Stock Market?  We’ve Got Lots To Discuss

It is quite normal for investors to occasionally check the balance of their investment accounts.  After all, that balance is often the result of a lifetime spent working hard, saving well and delayed gratification; and can serve as a good barometer for financial...

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Your Journey, Your Moments: Understanding Time and Risk

Your Journey, Your Moments: Understanding Time and Risk

Time is perhaps the most influential piece in the financial planning puzzle. In his days, Albert Einstein contributed extensively to humanity’s understanding of the complexities of time, and he has provided some of the absolute best, uncomplicated, explanations of...

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4 Ways To Prepare For The Next Recession

4 Ways To Prepare For The Next Recession

Earlier this year the dreaded “R” word - Recession - was on everyone’s mind.  And with good reason.  Recall how poorly the US economy appeared this past winter, with inflation persisting, interest rates rising, corporate profits waning and consumer...

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