Financial Planning Services Guided by Certified Experts
At American Trust Wealth, financial planning services are more than numbers on a page. They’re about clarity, confidence and control over your financial future. Whether you’re an individual preparing for retirement or an institution managing complex assets, our certified financial planners deliver personalized strategies that align with your goals.
Why Choose Professional Financial Planning Services?
Money decisions aren’t just about today. They shape your lifestyle, your family’s security and your long-term legacy. Working with a trusted financial advisor means you have an expert by your side who understands the complexities of investing, tax strategies and wealth preservation.
Clients often ask: “What does a financial planner do that I can’t do myself?” The answer is simple. We go beyond spreadsheets. We bring structure, foresight and discipline to every decision, ensuring your wealth is managed with care and precision.
Certified Financial Planners You Can Trust
When you work with our team, you’re partnering with Certified Financial Planners (CFP®) and Accredited Investment Fiduciaries (AIF®). That means we’re held to the highest ethical and professional standards in the industry. Beyond individual credentials, American Trust Wealth is also a CEFEX-certified firm, independently audited for fiduciary excellence at the organizational level.
Unlike general advisors, CFP® professionals, AIF® designees and CEFEX-certified organizations complete rigorous training, continuing education and strict ethical requirements. Together, these credentials signal that our advisors are committed to always acting in your best interest and structuring investments with a fiduciary duty of care.
With American Trust Wealth, you get clear answers backed by decades of combined expertise, fiduciary responsibility and an evidence-based approach.
Comprehensive Wealth Management Services
Our financial planning solutions are comprehensive, designed to integrate every part of your financial picture. We don’t look at accounts in isolation — we connect each piece to support your goals.
Core services include:
- Investment Management Services: A full range of solutions designed around your risk tolerance and asset allocation, built on fiduciary best practices and independent advice.
- Retirement Planning: From creating endowments to structuring business transfers or trusts, we provide tailored strategies to help you retire with confidence.
- Retirement Income Replacement: Strategies designed to help ensure you never outlive your money, with reliable lifetime income streams.
- Estate Planning Services: Personalized estate strategies to protect your family’s legacy and manage wealth transfer effectively.
- Trust Administration: Professional administration and investment management of trust accounts in line with your wishes.
- Tax Planning: Aligning your retirement, savings, and investments with strategies to reduce tax liabilities and maximize after-tax returns.
- Charitable Giving: Guidance on giving back through charitable trusts, endowments, or foundations while staying tax-efficient.
Want the full picture of how we serve clients? Explore our Wealth Management Solutions for a deeper dive into how we protect and grow wealth.
Guided by Our Trust Investment Committee
At many investment firms, each advisor follows their own philosophy, which can lead to inconsistent outcomes. At American Trust Wealth, we believe eight minds are better than one.
Our Trust Investment Committee is made up of senior leaders and highly credentialed investment professionals from across the company. The committee evaluates macroeconomic factors and market conditions that shape our strategies, ensuring every portfolio is guided by disciplined, evidence-based decision making.
All investment strategies are established and overseen by the committee, giving clients confidence that their wealth is managed with consistency, transparency and fiduciary care.
Goal-Based Financial Planning
At American Trust Wealth, we take a goals-based approach to financial planning. That means we start with you — your priorities, your lifestyle, and what you want your wealth to achieve.
We look at what you want to accomplish and determine how much risk you need to take to get there. Through a structured goals-based planning process, we define and quantify your goals, then build an investment strategy designed to help you achieve them with the least amount of risk possible.
But goals-based planning is a process, not a one-time event. As life changes, so do your goals. That’s why we continually review and monitor your plan, updating assumptions and making adjustments so your investment strategy always aligns with what matters most to you.
With us, you’ll always know whether you’re on track. Every decision is made with your best interests in mind, backed by a fiduciary responsibility you can trust.
Individual Financial Planning Services
Every individual investor has different goals and priorities. Whether you’re focused on building wealth, planning your legacy or preparing for life after work, our advisors deliver strategies tailored to your life.
We combine comprehensive wealth management with personalized guidance, helping individual investors make confident decisions as life unfolds. With ongoing monitoring and fiduciary oversight, you’ll always know where you stand and where you’re headed.
Institutional Financial Planning Services
Institutional investors face unique challenges — from managing endowments to structuring benefits programs. We deliver institutional-grade financial planning services that help organizations meet obligations while maximizing growth potential.
How to Pick the Right Financial Advisor
Choosing an advisor isn’t just about credentials. It’s about trust, communication, and long-term fit. Here’s what we recommend:
- Look for certifications such as CFP® or AIF®.
- Ask about fiduciary responsibility — we always act in your best interest.
- Ensure they offer a personalized approach, not cookie-cutter advice.
- Understand their fee structure up front.
Our advisors meet all of these criteria and go further by providing transparent communication and ongoing support.
Start Building Your Plan Today
Your financial future shouldn’t be left to chance. Whether you’re asking how to start financial planning for retirement or seeking full-service institutional support, our certified planners are here to help.
Ready to take the first step? Contact American Trust Wealth today to start building a plan that aligns with your goals and gives you confidence for the future.
